TV Marketing Prediction December 5th 2006
Lets face it, today's television marketing business model is broken. Or at the very least a wounded ship, that is slowly sinking. With enabling technologies like Tivo, and other proprietary DVR models more and more people are blasting right through TV ads, getting back to the content they care about. So I'm making a prediction right now, in the next 15 years we are going to see the complete elimination of TV ads. (except maybe the political ones, bureaucrats are always the last ones to pick up on this stuff)
It won't be an overnight kind of deal, where you just wake up one morning, and Ta-Da, no more advertisements interrupting that re-run of Sienfeld. But a more gradual transition away from what we know as reality today. The first networks that will make the jump completely are going to the smaller players, niche networks like Spike, & HGTV. That will be followed up by larger players such as Fox and CW. But the real hold outs are going to be the big 3, ABC, CBS, and NBC. They'll stick to their guns until they've bled every last dime out of this dinosaur.
Ultimately what is going to drive the change is market conditions, and the fresh thinking of new blood in the advertising field. Its just a matter of time before it happens.
